Booksignings, library appearances, conferences… they’re all wonderful events to grow your base of influencers. But most overlooked is typically the book launch party WE as authors can plan and execute. Here, twelve steps to a successful book launch party that
First, our thoughts and prayers go out to all our authors, readers, family and friends affected by Hurricane Matthew. It had been our intent to use this “Love Your Library” installment to also report on the Indie Author Day we
Ah, book festivals and writers conferences – our favorite events on each year’s calendar! Whether you’re a writer seeking a publishing deal or writing advice, or an emerging author searching for new, valuable connections, these writer-centric events will gain you
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this contribution! This is for all of the authors or presses that wonder why their books aren’t appearing in stores; aren’t being sold in e-book form on
As we ready our author marketing mastery discussions on book launch parties and speaking engagements at libraries, bookstores, and other public forums, it will pay to be prepared to speak or read to these groups before you schedule those author
Following our recent Author Marketing Mastery installments on Seeking Press Attention and Crafting the Perfect PR Message, literary publicist Lynda Bouchard offers up some insights into what to do when your book’s media pitch hits the ditch! You have spent
To enjoy attention from traditional PR sources (newspapers and magazines on the print side; radio and TV on the broadcast side) requires understanding who you’re pitching, how to pitch each journalist, and what role you want traditional PR to play