On the heels of a blog post I wrote about asking folks “What Are You Reading?” we received some really excellent comments about how authors, publicists and publishers are sharing and starting conversations about their books. That reminded me of
“What Are You Reading?” Starts Reader Conversations
I’m flying up to New York City, stuck, as usual, waiting, as usual, on a delayed flight due to weather, as usual. After a few moments privately grousing over how travel just isn’t as fun as it used to be,
Author Auto-Response Marketing: Do’s and Don’ts!
In our line of business we have occasion to follow a LOT of authors… on Facebook, Twitter, Google+, Linked In, Goodreads, etc. And many are savvy enough to include an author auto-response on their particular social media stream and/or emails.
Give Your Author Website a Tune-Up
Sometimes it isn’t more content you need, just a better way to find it. Because the information superhighway has become so clogged with traffic, to get found today requires you to carefully organize each bit of info on your author
The Best Social Media Networks for Authors
Social Media Examiner ran a great piece by content marketing expert Patricia Redsicker on July 23rd about Digital Trends for 2013. Some interesting research results from the 2013 Infinite Dial Report by Edison Research reveal that internet usage, including online
Twitter for Authors: Favorite, Retweet or Reply?
The question comes up a lot – is it better to “favorite” a tweet you like, or “retweet” it. And what about “@reply?” Here’s the least you need to know: Favorite Clicking Favorite on a tweet is more often used
The REAL Power of Linked In for Authors
LinkedIn is a social media marketing tool too often overlooked by authors as “that’s for business” or “it’s just about finding a job.” Nothing could be further from the truth. LinkedIn packs a serious marketing punch, primarily through its groups,