Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this contribution on the continued value of engaging press releases! I have heard directly from book review editors that they toss the materials that come with review
Author Marketing Mastery #27: Pinterest for Authors
Happy Independence Day! As we celebrate America’s independence this weekend with barbecues and fireworks, we celebrate authors’ independence as well. From now until July 31, use promo code INDIE16 and join the Winner Circle for a full year for just
Five Online Freebies for Authors
Once in a while we come across some great online freebies and rather than just sharing on social media, we thought we’d gather up a few today in a single post full of free stuff to check out during your
Author Marketing Mastery #26: Ten Twitter Tips Authors Must Know
Authors are often reluctant to give Twitter a try. After all, for those who write entire books, it might seem improbable that we can connect to our audience in 140 characters or less. But Twitter is easy, and a fantastic
Author Marketing Mastery #25: Four Key Ways LinkedIn Helps Authors
LinkedIn is an enormously useful tool for authors to connect, on many levels. To explore why you should have a presence on Linked In and how to use it to your best advantage, let’s look at four key ways LinkedIn
Author Marketing Mastery #24: How Facebook Authors Connect with Millions of Readers
We all know the power of Facebook to connect with other people. Try finding a serious reader NOT on Facebook these days, and beyond the occasional conspiracy theorist, it’ll be a challenge. So, that you need to have some measure
70 Smart Tips to Instantly Boost Your Blog
Our thanks to Federica Auletta of U.K. based Market Inspector for this guest contribution and infographic! In the last decade, social media has had a significant impact on the internet. However, being innovative and ahead of things in the World