We’re winding down our discussion of author websites and blogging with just two more important discussions – today, where to share all this great blog content we’re producing, and next week, how to analyze what’s working best! So, the big
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Author Marketing Mastery #19: Categories and Tags – How to Use Them and Why!
Too few authors realize that writing that engaging blog post is only a job halfway done when it comes to making sure it’s seen by potential readers. You’ll also want to wisely select your categories and tags, and choose a
Author Marketing Mastery #18: Five Easy Steps to a Build Blog Calendar
Your website is up and running; you’re ready to blog, host guest blogs, write guest posts. And now it’s all beginning to feel a bit overwhelming. “Feeding the beast” to provide new content on a regular basis can become a
Author Marketing Mastery #17: Use Google Alerts and Trends to Improve Content AND Reach
Have you thought about how you can use Google Alerts and Google Trends to build your author PR and marketing connections, improve your blog content and expand your reach? Google Alerts is truly one of the most useful free author
Author Marketing Mastery #15: Guest Blogging to Expand Your Influence and Readership
A special welcome today to all those joining us from this weekend’s IBPA Publishing University in Salt Lake City, Utah. A great event with plenty of connecting – we hope this particular post on guest blogging wisdom will help lead
Pain Free De-Clutter! Five Spring Cleaning Must-Dos For Authors, Writers and Other Creatives
It happens often in spring – this sudden realization that our closets, cabinets, desktops and laptops have become littered with piles of junk we really don’t need any longer. Just like mother nature, where the old makes way for new
Author Marketing Mastery #14: Blogging – How Long, How Often and What to Blog
As we’ve outlined in our recent posts about websites and SEO, we encourage authors to include blogging as part of your overall marketing strategy, because a blog is what helps you hunt down new readers, keeps those readers coming back