novel0marketingLoving this podcast about working with bookstores from — Seriously worth 17 minutes of your time to give it a listen! Our thanks to book publicist Lynda Bouchard for bringing it to our attention.

Some say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, Novel Marketing covers five keys to working with book stores, getting the attention of those physical, walk-in bookstores.

Looking for a vetted list of indie bookstores from around the country (as well as access to vetted book reviewers in your genre, live book clubs and more)? Join Where Writers Win’s Winner Circle today, and be sure to tell us what you think!


4 thoughts on “Five Keys to Working with Book Stores, Before You’re Published and After

  • September 13, 2014 at 10:10 am

    Awesome advice about airports, especially since I’ll be travelling in a few months. Question? How does that work setting it up? I have a 2 hour layover and would love to sell and sign books for an hour.

    • September 13, 2014 at 10:41 am

      If the store at your airport can order from your distributor, should work easily — Contact the store (one good way to find ’em is through the American Booksellers dbase or through our Winner Circle) – Contact them with your idea – some will do their own placard/promo, but typically nice to have one of your own (i.e. laminated w/ a built-in easel) you can bring w/ you… Let us know how it goes!

  • September 11, 2014 at 1:19 pm

    Really good advice in this podcast, especially to do impromptu book signings at airports when traveling (using Twitter to get the word out) and going into non-traditional book stores such as airport bookstores, spas, hotels and other places that sell books and talk to the manager.

    • September 11, 2014 at 2:34 pm

      Yeah! I loved their discussion of non-trad outlets… Thanks for weighing in, Deb 🙂

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