Our thanks to Erin Entrada Kelly, Book Publicist with WWW Stellar partner Smith Publicity for this contribution.
Book reviews are a fantastic publicity tool to showcase your work. You can use them on your website, share them through social media, put them on your book cover. Praise has far more validity when someone else is tooting the horn for you.
That said, there is craft behind the blurb. We often have clients ask: How do I efficiently showcase a fantastic 200-word review without blathering on for 200 words? The answer, of course, is the excerpt.
Effective excerpting requires mindful strategy. It’s not always as easy as it seems. Here are four tips.
1. Cite the source
All reviews should be sufficiently cited, which only makes sense—after all, anyone can print BOOK BEST EVER on their cover and never attribute it to anyone. If you have a choice between not using a blurb and printing BEST BOOK EVER without attribution, go with the former. Don’t compromise the integrity of your work.
2. Choose wisely
The more reputable the source, the better. Obviously, not all writers have the resources or wherewithal to get blurbs from New York Times bestselling authors. But when you’re going through your reviews and determining whose blurb to use, make sure you’re strategic. Your mom may not be the best person to quote on your book cover, even if she’s the most quotable.
3. Don’t add words
With reviews, as in journalism, you can’t put words in people’s mouths that weren’t there before. If you need to add an additional word to provide better context, you must put that word in parentheses. For example: Let’s say Publishers Weekly used the following words to describe your book: “A truly remarkable feat that takes us on a wondrous journey through time.” You can excerpt this as: “A truly remarkable feat … (and) wondrous journey …”
4. Speaking of ellipses…
It’s industry standard that you must use them if words are omitted from a quote. (The same is true in journalism).
You MUST maintain the integrity of the review. Don’t try to be clever by pulling out only positive words from a review and then wrapping ellipses around them, unless you’ve still maintained the intent of the reviewer’s words. For example, if Jane Doe says: “It’s remarkable that a book this terrible was ever published.” You cannot use ellipses to repurpose her intent.
An example of unethical use of ellipses:
“It’s remarkable that a book this terrible was ever published.” – Publishers Weekly
“Remarkable!” – Publisher’s Weekly
An example of smart use of ellipses:
“It’s remarkable that a book this terrible was ever published, but despite its shortcomings, the author has a clear vision that is realized through an interesting narrative.” – Publishers Weekly
“… a clear vision that is realized through an interesting narrative.” – Publishers Weekly
Since 1997, Smith Publicity has promoted thousands of books from every genre from New York Times best sellers to first time, self-published authors. Their ultimate goal is to secure as much media attention as possible for their clients to raise awareness, build an author’s credibility and brand, attract new opportunities and spark book/ebook sales. Smith Publicity offers a wide-range of services, from full-service book publicity campaigns to lower-cost, book marketing support services, and they offer special discounts to WWW readers! Contact Corinne Liccketto for more information: corinne@smithpublicity.com.