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This is SME’s fifth annual study and includes 43 pages of info and nearly 70 useful charts, with contributions from 3,000 social media marketers.
Here are just a few of the fun facts from the report:
Marketers place very high value on social media: A significant 86% of marketers indicate that social media is important for their business, up from 83% in 2012
YouTube holds the top spot for future plans: A significant 69% of marketers plan on increasing their use of YouTube, making it the top area marketers will invest in for 2013.
Marketers want to learn most about blogging: While 58% of marketers are blogging, 62% want to learn more about it and 66% plan on increasing blogging activities in 2013.
Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 49% of marketers selected Facebook, followed by LinkedIn at 16%.
Enjoy learning more about the benefits and challenges of social media marketing today, and share your own experiences using author social media with your comments below!