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This is SME’s fifth annual study and includes 43 pages of info and nearly 70 useful charts, with contributions from 3,000 social media marketers.

Key Findings

Here are just a few of the fun facts from the report:

Marketers place very high value on social media: A significant 86% of marketers indicate that social media is important for their business, up from 83% in 2012

YouTube holds the top spot for future plans: A significant 69% of marketers plan on increasing their use of YouTube, making it the top area marketers will invest in for 2013.

Marketers want to learn most about blogging: While 58% of marketers are blogging, 62% want to learn more about it and 66% plan on increasing blogging activities in 2013.

Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 49% of marketers selected Facebook, followed by LinkedIn at 16%.

Enjoy learning more about the benefits and challenges of social media marketing today, and share your own experiences using author social media with your comments below!

Benefits of Social Media Marketing