Our thanks to WWW book trailer team members PJ Productions for this guest post! At right, the PJ Productions team.
As we at PJ’s Productions are in the business of image-making (films, music videos, book trailers), it’s no secret that we personally prefer live action in visuals of any sort. Video is a visual medium, after all — why not use the elements to their fullest!
But a live-action book trailer is more of an investment. So why, exactly, should you do it?
The short answer: you’ll attract more readers.
Text and images will take you a certain distance in a book trailer, to be sure. Your potential reader will be exposed to the style of the book, the tone, the subject, and some of the plot elements.
But there are advantages to having some key scenes depicted in “moving pictures” form — with actors, in real settings, “performing” the scenes — in addition to text, graphics, voiceover, sound effects and score. Here are a few of the biggies:
- Live action scenes “dramatize” the events of a book in ways that words can only summarize. Summary is great, but readers love books for the moments, not the overview.
- Live action “hooks” the potential reader on a more emotional level because the characters appear as real people. Readers often feel as if they have shared time with characters. Live action introduces them to those possible relationships in a quick, impactful way.
- Live action can cover more pages of the book, and thus tell your potential reader more about it.
- Live action gives a potential agent a means of “seeing” your book in visual form — just in case you’ve been thinking about selling your story for the big screen!
Words are powerful, but when you only have sixty seconds to make an impact, moving images are far more efficient.
After all, what sells more products, a TV commercial or a billboard? Have you ever cried while reading a billboard?
Visit samples of PJ Productions’ book trailers HERE. Visit our Book Trailer page for more info about customized book trailers by PJ and her team. Questions about our book trailer packages? Email email@example.com or firstname.lastname@example.org.