Plenty of authors underestimate the huge value LinkedIn can provide to their book marketing efforts. A powerful social network of professionals, LinkedIn is incredibly useful in developing contacts and influencers that can bring you to a larger base of readers.
Social Media Examiner ran a great piece by content marketing expert Patricia Redsicker on July 23rd about Digital Trends for 2013. Some interesting research results from the 2013 Infinite Dial Report by Edison Research reveal that internet usage, including online
LinkedIn is a social media marketing tool too often overlooked by authors as “that’s for business” or “it’s just about finding a job.” Nothing could be further from the truth. LinkedIn packs a serious marketing punch, primarily through its groups,
Author: “So I have all these social media accounts but I need more followers.” WWW: “Great – so what are you sharing on those pages to attract them?” Author: “Well, not much because there’s nobody there to read it yet.”