Today, almost anyone that wants to advertise can do so to their online readers, at a very reasonable price. The internet has transformed marketing; no longer do companies have to rely on advertising platforms with very high barriers to entry
Author Marketing Mastery #13: The Least You Need to Know About Search Engine Optimization (SEO)
Is your site friendly and inviting to your readers? The more sophisticated the world wide web becomes, the more the rules change when it comes to how you’re going to attract potential readers to your website… the broad spectrum of
Low Hanging Fruit: Five Overlooked Ways to Optimize Your Author Content for SEO
Our thanks to Joe Ryan, founder and CEO of Digital Search Group, for this contribution! After almost a decade of working in the search engine optimization industry I’ve seen numerous occurrences where a website left money on the table by missing
Give Your Author Website a Tune-Up
Sometimes it isn’t more content you need, just a better way to find it. Because the information superhighway has become so clogged with traffic, to get found today requires you to carefully organize each bit of info on your author
Five SEO Tips to Bring Readers To Your Site
Thanks to author Connie Davis for this guest post! For authors, search engine optimization (SEO) is all about getting your name into the public eye. By following some simple strategies, SEO can work to your benefit to bring readers to
How to Use Tynt to Improve Your Author Website Traffic and Inbound Links
Here’s a site we’re loving right now: Tynt.com, because lots of online readers like to copy bits and snippets of text (and images) from websites (82%). Tynt is a bit of code you add to your author website: When someone
How to Grade Your Own Marketing Efforts
If you haven’t checked out Hubspot’s free marketing grader tool yet, you’re in for a treat! This online tool allows you to quickly view an assessment of your website and offers insights on how to improve your author marketing performance.