The Science of Marketing by Dan Zarrella offers up plenty of quantifiable research about the use of Twitter, what folks are retweeting and what links they’re clicking on (and keep reading for a link to a free chapter of the book).
One cool bit of research was his look at what tweets were most retweeted, offering up the twenty most retweetable words on Twitter, including:
|11. please retweet
13. social media
|16. how to
18. blog post
19. check out
20. new blog post
According to Zarrella, “The most retweetable word in my data set was the word you. Twitter users want to hear you talk about them, not yourself…”
For the free chapter (courtesy of Hubspot) on Twitter from Dan Zarella’s book: The Science of Marketing with info on:
- How to get more followers.
- The data behind retweets.
- What behaviors get more clicks.
- How to setup your profile for success.
- Why content is more important than conversation.
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