Guest blogging is a valuable strategy for any author marketing campaign and no matter where you are in your marketing process, it’s a step you can begin right this minute. Guest blogging extends your reach beyond your own website and social marketing efforts into the websites and social marketing efforts of others. You benefit from the exposure; they benefit with new, original content for their sites. Everyone wins.
Finding guest post opportunities is easier than you might think. First, you probably already have a sense of where you’d like to blog. If you’re a non-fiction author writing about cats for example, you may already know the top pet/animal blogs out there. If not, search for them.
You can expand your search by using your keywords along with certain search terms regarding guest blog posts. In example, if you’re writing chick lit, you can search chick lit, and add phrases about guest blogging, such as:
- Write for us (write chick lit for us)
- Guest posts (chick lit guest posts)
- Submission guidelines (chick lit submission guidelines)
Seek guest blog post offers on these sites:
BloggerLinkUp is a service provided by Cathy Stucker and Special Interests Publishing. The purpose of the service is to help bloggers get exposure for their content and find content for their blogs. BloggerLinkUp provides the leads, the rest is up to you. You can list there whether you need a blog (WWW has found several blog posts through them) or when you have content to offer.
Like the others, the process is pretty straightforward here. The author writes an article and shows it to the blogger. The blogger decides if the article fits his blog and if yes, publishes it on the site. (Optionally) The blogger and the author may arrange that the author promotes (i.e. shares) his post once it is published (and thus drives more traffic to the blogger’s site).
Bloggers choose to which kinds of opportunities they’re open to being pitched about. Brands find and connect with the right bloggers for their projects or campaigns. Blogdash is 100% free for bloggers, and you can choose the kinds of opportunities that you’re open to being contacted about.
Finally, make sure you set up Google Alerts for your favorite search terms. The blog results that come in may lead you to potential blogging opportunities there, as well as be possible guest bloggers for your own site!
Creator of Where Writers Win, Shari Stauch has been involved in publishing, marketing and PR for 30 years. She is also the principal author of the WWW blog, and speaks at conferences around the country. The Where Writers Win team’s newest collaboration is The Winner Circle – vetted book review directories, book clubs and other cultivated resources for emerging authors.