Metadata – it’s critical for the best “view” of your book. You’ll hear the term often in book marketing. In a nutshell, metadata is the information (data) you or your publisher needs to provide about (meta) your book or ebook
Our thanks to publicist Lynda Bouchard for this guest contribution. And our thanks and admiration to David Bowie, an inspiration to so many… “I don’t know where I’m going from here, but I promise it won’t be boring.” – David
On the heels of our discussions about covers, front matter and back matter contributing to an author’s marketing juice, we wanted to delve just a bit deeper into what winning a writing competition can offer your own author marketing efforts.
Perhaps the greatest (and least exploited) marketing tool for your book is… the front and back of your book! Many authors don’t pay close enough attention to the “stuff” in the front of the book’s beginning (including the cover), or
Our thanks to editor Joseph Gartrell for this insightful contribution. Here’s what I love about the power of coffee shops and connections: At a recent meeting with an author and a web designer in downtown Charleston, Joseph happened to be
Following on from our Sunday post about Publishing Options, the first of our 52 week Author Marketing Mastery series, one key consideration for authors is how they’re going to make a buck with the book, or make a buck while
Why are publishing options the first topic we’d address in a series on author marketing? Because whichever successful publishing path you choose will directly impact the level of author marketing support you’ll receive from your publisher of choice, and will