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Pitching Journalists: 4.5 Ways to Get Your Pitch Noticed & Hit a Home Run!

Our thanks to literary publicist Lynda Bouchard for this guest contribution, just in time to meet those New Year’s pitch resolutions! Pitching journalists is one of the things I love the most about the work I do for authors. It

Shari Stauch January 5, 2017 Author Publicity Read more

Best Ways to Stay Protected Online as a Self-Employed Author!

Our thanks to Information Security Analyst Thomas Milva for this contribution. In an age of security challenges, it will benefit self-employed authors to be aware as we head into the new year! Small businesses are really important to the American

Shari Stauch January 3, 2017 Writer Tools & Tips Read more

Winner Circle Makeover: New Calendars and Competitions!

Winner Circle Makeover: New Calendars and Competitions!

Just in time for holidays, we’re excited to announce that our Winner Circle calendar of competitions, book festivals, writers conferences and retreats has been overhauled to make your hunting happier! 1. Easier to Find and Enter Competitions First, we’ve broken

Shari Stauch December 21, 2016 Author Marketing, Author Publicity, Reader Events, Writer Events Read more

Are Book Signings Too Old Fashioned?

Are Book Signings Too Old Fashioned?

Our thanks to author and creator of FundsForWriters.com C. Hope Clark for this insightful guest contribution! This past week, a new author with a newly-released book asked how I approached libraries about holding book signings. The question took me aback

Shari Stauch December 15, 2016 Author Marketing, Reader Events Read more

Author Marketing Mastery #50: Climb Outside the Book Marketing Box!

Author Marketing Mastery #50: Climb Outside the Book Marketing Box!

We’re wrapping up our year-long marketing series with the fiftieth installment ,so you can take a break and get to all the holiday celebrating. In this installment, a look at slides of just five “Outside the Box” book marketing ideas

Shari Stauch December 11, 2016 Author Marketing Read more

Author Marketing Mastery #49: The Untapped Potential of Author Cross Promotion

Author Marketing Mastery #49: The Untapped Potential of Author Cross Promotion

Author Cross Promotion happens when two or more authors agree to promote each other’s books to the mutual benefit of each author. How does it work? Well, like any good cross-promotion, it needs to be a win-win for the authors

Shari Stauch December 4, 2016 Author Marketing, Author Social Media, Author Websites, Reader Events Read more

Author Marketing Mastery #48: Cause Marketing – When Book Sales Benefit Charity (and Vice Versa!)

Author Marketing Mastery #48: Cause Marketing – When Book Sales Benefit Charity (and Vice Versa!)

On the heels of Black Friday and Cyber Monday comes #GivingTuesday, so this is a particularly timely installment! We’re big fans of cause marketing when it comes to books because it fits into our whole “Win” mission. Partnering with a

Shari Stauch November 27, 2016 Author Marketing, Author Publicity, Reader Events Read more
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