Our thanks to literary publicist Claire McKinney for this guest contribution! When I worked for publishing houses in New York City there was a debate about book review coverage: Does seeking book reviews really sell books? The answer is sometimes
Creating Your Perfect Author Bio – Long and Short Form
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this contribution! When I was young and naïve, I thought the bios you read in theater pro grams and on the backs of books were written by
Book and Author PR 101: Five Reasons Press Releases Still Matter
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this contribution on the continued value of engaging press releases! I have heard directly from book review editors that they toss the materials that come with review
Indie Authors: The Value of a Publishing Consultant
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post on the value of a good publishing consultant to address all the details that can come with indie publishing! When I started my own business,
Accept the Audience that Wants Your Book and Reap the Benefits
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post! You have an MFA in Creative Writing from a respected program/university. You have been carefully crafting your book to create the best literary debut you
Self-Publishing 101: Front Matter and Back Matter—More Competitive Editorial Strategies for Making your Book Stand Out
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post! In a previous post I talked about how to make sure your book isn’t discarded by a review or media outlet because it “looks” self-published.
Indie Book Biz 101: Four Tips to Produce a Good Looking Book
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post! Having been raised by an academic who learned everything from a book, when I decided to return to New York City to be a professional