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Claire McKinney

8 Tips to Keep in Your Mind When Seeking Book Reviews

8 Tips to Keep in Your Mind When Seeking Book Reviews

Our thanks to literary publicist Claire McKinney for this guest contribution! When I worked for publishing houses in New York City there was a debate about book review coverage: Does seeking book reviews really sell books?  The answer is sometimes

Shari Stauch April 20, 2017 Author Marketing, Author Publicity, Author Social Media, Publishing insights, Writer Tools & Tips Read more

Creating Your Perfect Author Bio – Long and Short Form

Creating Your Perfect Author Bio – Long and Short Form

Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this contribution! When I was young and naïve, I thought the bios you read in theater pro grams and on the backs of books were written by

Shari Stauch February 2, 2017 Author Marketing, Author Publicity Read more

Book and Author PR 101: Five Reasons Press Releases Still Matter

Book and Author PR 101: Five Reasons Press Releases Still Matter

Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this contribution on the continued value of engaging press releases! I have heard directly from book review editors that they toss the materials that come with review

Shari Stauch July 7, 2016 Author Social Media Read more

Indie Authors: The Value of a Publishing Consultant

Indie Authors: The Value of a Publishing Consultant

Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post on the value of a good publishing consultant to address all the details that can come with indie publishing! When I started my own business,

Shari Stauch May 17, 2016 Publishing insights Read more

Accept the Audience that Wants Your Book and Reap the Benefits

Accept the Audience that Wants Your Book and Reap the Benefits

Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post! You have an MFA in Creative Writing from a respected program/university.  You have been carefully crafting your book to create the best literary debut you

Shari Stauch February 4, 2016 Author Marketing, Author Publicity Read more

Self-Publishing 101: Front Matter and Back Matter—More Competitive Editorial Strategies for Making your Book Stand Out

Self-Publishing 101: Front Matter and Back Matter—More Competitive Editorial Strategies for Making your Book Stand Out

Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post! In a previous post I talked about how to make sure your book isn’t discarded by a review or media outlet because it “looks” self-published. 

Shari Stauch October 25, 2015 Publishing insights, Writer Tools & Tips Read more

Indie Book Biz 101: Four Tips to Produce a Good Looking Book

Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post! Having been raised by an academic who learned everything from a book, when I decided to return to New York City to be a professional

Shari Stauch September 13, 2015 Author Marketing, EBook Publishing, Publishing insights, Writer Tools & Tips Read more
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